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Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.
- Draft reports, proposals, emails, blog posts, and more
- Employ editing techniques to help you craft the perfect messages
- Adapt your writing style for digital media
- Advance your career with great writing
In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
- Sales Rank: #123073 in Books
- Published on: 2017-04-24
- Original language: English
- Dimensions: 9.20" h x .90" w x 7.40" l,
- Binding: Paperback
- 360 pages
Review
Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the Dummies series. (B2B Marketing, December 2013)
From the Back Cover
- Draft better e-mails, proposals, blogs and résumés
- Create messages that help you achieve your goals
- Sharpen your writing techniques for all media
Business writing that gets results
Today we can reach almost anyone with a single click. But it's harder than ever to be heard. Every message competes with so many others. How can you stand out when you want a job, a promotion, an assignment or a contract? Win the opportunities with compelling writing! From crafting everyday emails to pitching for a crucial project, this indispensable guide shows you how to communicate professionally and persuasively in print, digital, spoken and visual media.
inside…
- Strategize your message
- Capture reader attention
- Make people care
- Energize your language
- Find and fix your mistakes
- Write for the digital world
- Plan face-to-face communication
- Support your career goals
About the Author
Natalie Canavor is a business writer, magazine editor and workshop leader. She has won dozens of awards for her publications, articles and scripts. Her journalism credits include features for the New York Times, columns for business publications and advice for professional communicators. She is also the author of three books on business communication.
Most helpful customer reviews
2 of 2 people found the following review helpful.
As a non-native English speaker I found the book as extremely useful.
By U
As a non-native English speaker I found the book as extremely useful. It's structured well to address specific topics of interest and is written in a clear, sharp, and actionable way.
Specifically the book helped me recently (Chapter 8 - focused on business documents) when I had to prepare a grant proposal. It was the first time that I created such a document and I wanted to write it in a way that it will not only present facts, milestones and a budget. I wanted my proposal to be read live and fun and at the same time professional and elegant. The concept described in the book, of giving the reader meaningful perspective is something that I found as essential.
Highly recommended.
-U.
0 of 0 people found the following review helpful.
Great for business writing
By Wei Te Tsai
Needed this book for technical writing class.
The book is short and to the point, Mrs. Canavor made this book incredibly easy to understand the organized the book's content in a concise manner.
0 of 0 people found the following review helpful.
This book was very helpful in the area of composing ...
By Amazon Customer
This book was very helpful in the area of composing professional letters. As an entrepreneur you want to look and sound very professional. Thank you
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